1. Screen Time Comparison

GWI findings show that a typical global internet user spends an average of 3 hours and 39 minutes using the internet on their cell phone. In comparison, people spend 3 hours and 24 minutes a day watching TV. Mobile phones are still the most widely used internet devices, accounting for 55 percent of web traffic. Laptops follow by 41 percent, and the overall share of tablets, computers, and other devices adds up to less than 3 percent.

2. How Can Businesses Take Advantage?

With the average person spending nearly 50% of their waking hours engaged with a screen, it has never been more important to focus on the digitalization of your business and the utilization of digital marketing. Digitalization is the use of digital technology to transform a company model in order to improve revenue and value-added prospects. It is the process of moving to a digital business.It incorporates the process of adapting old business models to new technologies and embraces digital technology’s potential to collect data, identify patterns, and make smarter business decisions. Benefits: - Streamline Processes - Higher Productivity - Reduce Operational Costs - Increase Transparency - Quality and Consistency - Less Human Error - Enhanced agility - Improved Employee Morale - Better Decision Making Digital marketing refers to marketing through an electronic device or the internet. It’s another word for internet marketing. Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier—and more cost-effective—to reach a large number of people this way. Benefits: - Increase Customer Loyalty with Frequent Communications - Engage the Customer at Every Buying Stage - Target the Right Audience - Generate a Consistent Lead Pipeline - Optimize and Obtain Better Conversion Rates - Accurately Measure All Results - Gain Brand Credibility - Gets You More Bang for Your Buck - Levels the Playing Field

3. Average Screen Time Stats 2022

According to the latest available data, the average person spends 6 hours and 58 minutes per day on screens connected to the internet. On average, people spent 44% of their waking hours looking at a screen. In some countries, the percentage is as high as 60%! Overall, daily screen time is up 13% (49 minutes) since 2013. Almost half (49%) of 0 to 2-year-olds interact with smartphones. Gen Z averages around 9 hours of screen time per day.

4. Phone Addiction: How Often Do We Check Our Phones?

Most people check their phones 58 times a day. Thirty of those times are during work hours. The data of 11,000 RescueTime users shows that the top 20% of smartphone users spend more than 4.5 hours on their phones during weekdays. Most people spend roughly 1 minute 15 seconds on their phone once they pick it up. And we pick our phones up roughly every 1 hour and 43 minutes. According to a study by the University of California Irvine, it takes an average of 23 minutes and 15 seconds to get back to the deep focus you had on a task once you have been distracted. AMA found that even brief mental blocks can cause you to lose as much as 40% of your productive time.

References

• https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-9-benefits-of-digital-marketing/
• https://theecmconsultant.com/advantages-of-digitalization/
• https://explodingtopics.com/blog/screen-time-stats
• https://elitecontentmarketer.com/screen-time-statistics/